About Rebel Diamonds

Founded in 2018 by Stacey Marr-Frahm

The story of Rebel Diamonds, from development to inception, is Stacey's personal journey of passion, determination, and a lifelong affinity with the world of jewelry. While the official start of Rebel Diamonds as a business began in 2018, the seeds of this journey were truly planted when she was just a child, gazing at the sparkling treasures in the front window of Wilshire Jewelers in New Hampton, Iowa. Little did she know that this early fascination of glittering wonders would ignite an unfettered spirit for the jewelry industry.

Stacey made her official entry into the jewelry industry during her junior year of college, working for Kay Jewelers. After graduation, she moved to Illinois and joined her first husband's family jewelry business, Studio 2015 Jewelers, absolutely falling in love with the independent family-owned jewelry world. During her time with Studio 2015, they expanded into manufacturing with casting, assembly, fabrication, and state-of-the-art technology. They also created a product line of memorial keepsakes that would be distributed to funeral homes nationwide. In 2007, the retail sector of Studio 2015 moved from an 1,800 square-foot storefront to a brand new, free-standing store of 6,000 square feet. In fact, some of jewelry cases in Rebel Diamonds today are the very same cases from that retail store transition.

From 2010-2014, Stacey took some time away from the family business. She started a private jewelry business out of her home and then went on to be the Manager for a new Kohls department store opening in Woodstock, IL.  Missing family-owned independent retail, Stacey joined the sales team at State Street Jewelers in Geneva, IL and stayed for 2 years. In 2014, Stacey was happy to return back to Studio 2015 Jewelers and moved into the General Manger position.

A major life transition in 2015 eventually led Stacey to a new chapter in downtown Chicago, where she joined the wholesale diamond world at the renowned Jeweler's Row. Fueled by a passion for personalized jewelry and client relationships, Rebel Diamonds was launched in May of 2018 as a independent venture alongside Stacey's full-time work. 

As fate would have it, Covid and a developing personal relationship redirected Stacey in 2020.  She relocated to Minnesota, putting a pause on Rebel, and instead took a sales position with Lasker Jewelers in Rochester, MN. 

In the summer of 2023, after much consideration, Stacey made the decision to relaunch Rebel Diamonds as a physical storefront. The doors to the first Rebel Diamonds location opened on Tuesday, September 19, 2023, in her hometown of New Hampton, Iowa. 

In June of 2025, Rebel Diamonds proudly welcomed Gwen Kuehner from part-time to full-time as an integral part of "the crew of two". Gwen is the master behind the scenes with a strong background in sale and customer service, bringing incredible organization, heart and dedication to Rebel Diamonds. 

Forging ahead, Rebel Diamonds will be moving to a larger space just one door to the East in late Summer of 2026.  Stay tuned as that adventure unfolds!

Today, Rebel Diamonds stands as a testament to a lifelong passion for jewelry, a journey filled with learning, and a commitment to delivering exceptional quality and personalized service to their valued customers. Next time you are near New Hampton, IA, you are invited in to explore Rebel Diamond's world of sparkling creations, where every piece can tell a new story, and every moment is crafted into a memory.